Our Team

Fearlessness, Inc. is an executive coaching, training and consulting company that specializes in leadership development, entrepreneurship and sales training. From innovation, creativity, and change management to team dynamics and strategic planning, we work with you to create custom solutions for your business. Fearlessness, Inc. is founded on the principle that business metrics alone are not enough to guarantee a successful company. That is why we focus on developing the people behind the business.

Starla Sireno - Founder

Starla's 12-year career in financial services taught her one very important lesson and that is that the only definition of success that matters is the one that has meaning for you.

Trading billions of dollars, meeting with the movers and shakers of Wall Street, and living large at beautiful restaurants, box seats, private art showings, and front row tickets. For many, it sounded like a perfect career, but for her, it was stifling. After trying different companies and different roles constantly searching for the magic combination of elements that would lead to fulfillment, Starla realized that she wanted to create a business that centered around people more than numbers.

She archived her resume, left a community, gave up financial security and future potential income. She cut the ties that kept her from being herself. Freeing? Yes. Terrifying? Absolutely.

Starla founded Fearlessness, Inc. to help others leverage their unique strengths whether they work for a company or for themselves.

More About Starla:

• Master of Arts in International Finance and Economics
• More than 12 years experience working in fixed income portfolio management, international and domestic product marketing, competitive analysis, branding, and multinational client service for Fannie Mae, Charles Schwab Investment Management and Barclay's Global Investors
• Featured expert on BNET and the Fine Living Network show on entrepreneurship Quit your Job
• Co-Founding Partner of Fearless Women Entrepreneur Network, a forum for helping women launch their own enterprises Fearless Women Entrepreneur Network

Joshua Zerkel - Trainer

Joshua Zerkel, Certified Professional Organizer, is the founder of Custom Living Solutions, a professional organizing and productivity consultancy based in San Francisco. Joshua specializes in organizing home offices/small offices and helping clients deal with the never-ending influx of paper, email, and other information that can clutter our daily lives. Joshua is a member of the National Association of Professional Organizers, and is the Vice President of the NAPO San Francisco Bay Area chapter.

Julnar Rizk - Trainer

Julnar Rizk is sure about one thing: there's no work she'd rather be doing than teaching, mentoring, and facilitating learning.

A certified professional coach since 2005 and a consultant in talent development and organizational change since 2006, Julnar has gained broad expertise in not only how to define and clarify one's vision and strategy for change, but how to successfully execute this strategy and achieve sustainable goals for personal and professional success. She currently coaches throughout Silicon Valley in practice areas of leadership development, innovation, and inclusion & diversity.

She received her coaching and leadership training through the Coaches Training Institute, and is currently engaged in Northwestern University's Learning and Organizational Change Graduate Certificate program. She also has a Masters degree in Physical Therapy and a BA degree in Chemistry from the University of North Carolina at Chapel Hill. Additionally, before becoming a physical therapist, Julnar performed and recorded as a professional violin and fiddle player.